Visa MasterCard Discovery

Co-Branded Credit Cards Focus on Rewards

[Wednesday, July 1st, 2015]

Credit card rewards are one of the biggest draws for consumers looking to add another card to their wallets, and Commerce Bank is partnering with more than ten organizations nationwide to offer co-branded credit cards with rewards that folks can’t resist.

Headquartered in St. Louis and Kansas City, Commerce Bank is making a push to expand their co-branded credit card portfolio, focusing on cardholder rewards and features like free credit scores from FICO on every monthly statement, ApplePay, travel insurance, paperless statements, and 24/7 customer service access. Rewards include cash back, and points redeemable for gift cards, merchandise, and travel.

Other perks include custom card designs, exclusive cardholder offers, and environmentally friendly features such as the ones offered by the Sustain:Green MasterCard. That card lets customers offset their carbon footprint by offsetting two pounds of carbon (CO2) for every dollar they spend, along with 5,000 pounds offset upon activation of the card. Fighting climate change is just one of the benefits offered by the Sustain:Green card, which also has a rewards program.

Reaching out to groups across the country

Commerce has been making an effort to expand their co-branded card business by partnering with nonprofit organizations, alumni groups, sports teams, and other specialized groups. On the environmental front, they’ve teamed up with Whitetails Unlimited, Rocky Mountain Elk foundation, and, as mentioned above, Sustain:Green.

On the focus on sustainability, Commerce Bank senior vice president Chad Doza said, “we consider sustainability factors in all facets of our business. Our goal is to ensure that our business practices are consistent with our responsibility to shareholders, the good stewardship of natural resources and the well-being of our employees and the communities we serve.” Doza emphasized the company’s efforts to improve customer experiences by “providing innovative payment solutions.”

Higher education institutions that have inked co-branded card deals with Commerce include:

• Wayne State University
• University of North Carolina in Greensboro
• Michigan Technological University
• Bryant University
• Central Connecticut State University
• University of South Alabama
• Southwest Oklahoma State University
• University of Tulsa

Co-branded credit cards are generally accepted at any merchant that takes credit card payments, unlike store credit cards, which are accepted only at the specific retailer that issues them. They often give consumer rewards and other benefits that folks look for from any other bank-issued credit card.

Commerce Bank has been in existence for over 150 years, and operates in more than 350 locations in the United States.

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